Professor, Author
Sheena Iyengar is a professor at Columbia Business School and expert on the psychology of choice and decision-making.
The modern world offers more options than any generation in history — and somehow that's made deciding harder, not easier. Barry Schwartz, Sheena Iyengar, and Ruth Chang debate whether infinite freedom of choice has quietly become its own kind of trap, and what it would take to think our way out.
Jul 02, 2026More options should mean more freedom — but research keeps suggesting it often means more anxiety, more regret, and worse decisions. Barry Schwartz, Sheena Iyengar, and Dan Ariely unpack the paradox at the heart of modern consumer life: why having everything to choose from can feel like having nothing at all.
Jun 16, 2026