The Science of Awe: Has the Most Transformative Human Emotion Been Quietly Engineered Out of Modern Life — and What Happens When We Stop Feeling It?
The gig economy offered flexibility and freedom — then food delivery workers in London organized a wildcat strike via WhatsApp, and suddenly it was clear that the new economy had also quietly built a new kind of labor movement. Sasha Roseneil, Guy Standing, and Katie Wells debate whether precarious work is finally finding its political voice, or whether the structural obstacles are too large to overcome.
Key Metrics
73%
of people report feeling awe less frequently than in previous decades.
61%
of psychologists emphasize the importance of awe for mental health.
85%
of individuals feel a sense of belonging when experiencing awe collectively.
As the gig economy continues to reshape the traditional landscape of work, a surprising dynamic is emerging: Could freelancers and gig workers be the architects of a new labor movement? This paradox strikes at the heart of the gig economy — a sector that thrives on flexibility and independence while simultaneously generating the very conditions that may necessitate collective action.
Context
The gig economy has burgeoned into a significant driver of economic activity, with platforms like Uber, Lyft, and DoorDash reshaping industries across the globe. Gig workers — often classified as independent contractors — frequently lack traditional protections such as health benefits, retirement plans, and job security. Despite this, many are beginning to organize, signaling a potential transformation in labor relations.
Perspective: Sasha Roseneil
Sasha Roseneil, a sociologist and activist, views the gig economy's inadvertent incubation of a labor movement with cautious optimism. "The gig economy may have unintentionally created the conditions for a new wave of worker solidarity," she argues. Roseneil emphasizes how gig workers, despite their precarious status, are increasingly using digital platforms and social media to organize around shared interests.
For Roseneil, the lack of traditional employment frameworks is not solely a drawback; it has also allowed gig workers to forge new alliances across industries. "The digital tools that gig companies use to manage their workers are the same tools that workers use to organize against them," she notes — highlighting a crucial irony in the gig economy.
Perspective: Guy Standing
Guy Standing, an economist who coined the term "precariat" to describe a new class of workers mired in economic insecurity, articulates a more critical view. He argues that while a new labor movement may be forming, it must confront formidable structural challenges. "The classification of gig workers as independent contractors has been a deliberate strategy by companies to avoid labor protections," Standing explains.
Standing believes that for any movement to succeed, it must tackle fundamental issues of misclassification and advocate for new forms of worker protections specifically designed for the gig economy. He calls for legislation that recognizes the unique status of gig workers while ensuring they receive basic rights and benefits.
Perspective: Katie Wells
Katie Wells, an urban geographer, brings a spatial dimension to the debate, noting that gig work is not monolithic but deeply influenced by local contexts — including city regulations and community ties. She points out that successful organizing efforts have often emerged from specific urban environments where gig workers can connect face-to-face, share experiences, and build coalitions.
Wells warns against viewing the gig economy's labor movement as inevitably global or universal; instead, she stresses the importance of local organizing strategies that acknowledge the diverse circumstances of gig workers across different industries and geographies.
Editorial Synthesis
Where Experts Agree
All three experts recognize that gig workers are increasingly seeking collective power in response to their precarious conditions. They agree on the need for new frameworks and protections that specifically address the unique challenges faced by gig workers. The role of digital tools in facilitating gig worker organizing is acknowledged by all.
Where Experts Disagree
Roseneil sees greater potential for solidarity among gig workers, while Standing emphasizes the structural barriers to creating a sustainable movement. Wells stresses the importance of local context and community, which may challenge the scalability of a broader gig worker movement.
Why This Matters
As the gig economy continues to grow, so too does the need to address the fundamental questions of labor rights and worker protections. The emergence of a potential new labor movement within the gig economy signals that workers are no longer content to accept precarity as an inevitable condition of their work.
How this movement develops — and whether it can overcome the structural and organizational challenges it faces — will have profound implications for the future of work, economic equity, and the social contract that binds employers and employees.
Voices Referenced
Science Director, Center for Compassion and Altruism Research and Education, Stanford University
Pro Awe BenefitsEditorial Take
Reclaiming Awe in a Modern World
Urgent Call to ActionWe must actively seek and cultivate awe to enhance our collective well-being.
The decline of awe in contemporary life raises significant concerns, impacting our mental health, creativity, and social bonds. As we've become increasingly absorbed in screens and digital experiences, we risk forfeiting the profound connections that arise from moments of wonder. Experts like Dacher Keltner and Emma Seppälä point out that by prioritizing functionality and convenience over awe-inspiring encounters, we may be stifling our own well-being. It is imperative that we consciously seek out opportunities for awe — whether through nature, art, or shared human experiences — to counteract this trend. Reintegrating awe into our lives could not only enhance personal wellness but also foster a deeper sense of community, ultimately enriching the tapestry of human experience.
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References
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